About
Meet Demi
Founder of By Demi Clinic and the By Demi Training Academy in Aldridge, West Midlands.
Demi's story
Demi opened her first salon in December 2014, and By Demi Clinic has grown into a well-established clinic in Aldridge, West Midlands. Today it offers skin, aesthetics, laser and beauty treatments alongside a training academy.
With 12 years of experience and regulated qualifications, Demi has trained with leading UK trainers and is experienced in managing complications. She is a mum of three and runs more than one business, so she knows how much your time matters.
By Demi Training Academy
In 2021 Demi launched the By Demi Training Academy. In 6 years she has trained over 1000 students in semi-permanent makeup and aesthetics, from both medical and non-medical backgrounds.
Classes are kept small, with up to four students and two tutors, and 1-to-1 training is available too. The clinic sits within the academy, so students learn in a real working clinic.
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